Quality Planning's (2010), Auto Insurance Industry Leaves Billions on the Table: Failure to Stem Premium Leakage Forces Good Drivers to Pay More reports on the cost of premium leakage and how it can be prevented. The report includes some staggering facts, notably that auto insurers lost $15.9 billion in 2008 due to premium leakage. The total loss is comprised of misrepresentations of vehicle, driver, and other rating factors.
Auto premium leakage remained fairly constant from 2007 to 2008. The study notes that the recession affected the rate of premium leakage. Decreased driving due to high gas prices and job loss decreased the premium leakage caused by underreporting mileage. However this was mostly offset by an increase in policyholders misreporting garaging addresses and youthful drivers in an attempt to decrease premium rates.
The report lists two main causes of the leakage:
1) Consumer Fraud - Some individuals intentionally misrepresent vehicle or driver rating factors to reduce their premium. Many websites list ways to reduce a premium which makes it easier for dishonest customers to learn the types of information that will decrease premiums.
2) Change - Policyholders' conditions are constantly changing (i.e. moves, job changes) and many times, they do not notify insurers of changes in a timely manner. Policyholders are more than five times more likely to report mileage changes that will decrease premium rates than changes that would increase rates.
The report also notes negative impacts of rating error:
- Direct Premium Loss - on average every 1% reduction in rating error results in a 20% profit gain.
- Risk Management Costs - rating error leads to failures in risk management.
- Moral Hazard Costs - when controls are not in place, honest agents have a competitive disadvantage to agents willing to rate a policy inaccurately to obtain a cheaper quote and obtain/retain the policyholder.
- Business Management Costs - insurers rely on accurate rating and underwriting data for various functions of the business including marketing, sales, and financial planning.
The report noted a first-year, three-step approach to reducing premium leakage:
1) Step 1 - Get it Right at the Point of Sale - Insurers should have or develop new-business audit checks and data analysis to various rating variables including: commute distance, annual mileage, vehicle garaging territory, unlisted drivers, accidents and violations.
2) Step 2 - Get it Right at Renewal - insurers can achieve customer direct contact rates of 80% - 90% by using a combination of letter, website, and telephone contract to perform renewal reviews.
3) Step 3 - Develop a Long-Term Approach - After completing the one-year clean-up and establishing a baseline of accurate information in steps 1 and 2, insurers should focus on avoiding any lapses that allow rating errors to resume. Subsequent year reviews can generally be implemented at a lower cost than the first-year review.
If insurers do not perform steps to mitigate the risk, it is likely that auto premium leakage will increase in future years leading to a decrease in profits and higher than necessary premiums for honest policyholders.
Please respond to the blog or direct questions and comments to Elaine Nissley, MBA, CISA, PMP, CCSA, Principal, McKonly & Asbury, ENissley@macpas.com.
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